MARKETING

SBI- CAIM’s end-to-end linkage approach began with increasing agricultural produce and resulted in increasing the value of the produce through various marketing initiatives. This helps marginal and distressed farmers to earn higher incomes through value addition and marketing.

The interventions under this initiative were:

Setting up four  producer companies has helped farmers to initiate the procurement of various agricultural inputs on a timely basis. These companies also work with government agencies to work out various beneficial schemes, make available agricultural equipment and benefit from water conservation schemes.

Seven daal mills were set up in the Ralegaon, Arvi, Morshi, Chandur, Deoli, Murtizapur and Nandura clusters, while one grading unit was set up in Wardha district. Training sessions were conducted on operating these units, quality management, business plans and promotional activities.

The SBI team also facilitated the marketing of red gram to Tata Chemical under the i-Shakti project for the second consecutive year. They also helped the producer companies to work closely with Tata Rallis to implement the 'Grow More Pulses' programme.
SBI provided financial aid to the producer companies to purchase manual grading units to clean and grade red gram, gram, soya bean and wheat. Exposure to other grading units were organised for producer companies in order to learn new techniques of grading, use of agricultural equipment and governance.
Linkages have been established with private players such as Narmada Solvex, ITC, and Suguna Poultry Feed to market soya bean directly to them.
A dairy processing unit was established in the Nandura cluster, while a dairy collection centre was established in Matoda village and a milk retail outlet was set up in Badnera. Among the four such operating units in this taluka, the Matoda unit is the only centre which tests the fat content of the milk and makes payments based on that. This is done to discourage farmers from adulterating or diluting milk.
The Trusts are also actively promoting collective marketing. Field visits are continuously conducted in all the villages to emphasise its benefits — reduced cost of transportation, saving of time, more bargaining power and maximising net profits.

Future plans
The SBI-CAIM team plans to market approximately 500 tonnes of red gram to various dal mills so that these new market linkages will strengthen and benefit more farmers. A new partnership has been established with a private player, where their PoP will be followed by the participating farmers.

The Trusts are planning a new diary development and marketing project to complement and facilitate milk marketing for clusters of 2-25 villages each under CAIM. The enhanced income will help families rise up from the below the poverty line.

 

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